Indosat Launches Asia's First Number Selection Directly on a Mobile Handset

Evolving Systems, Inc. (NASDAQ: EVOL), a leading provider of software
solutions and services to the wireless, wireline and IP carrier market,
today announced that PT Indosat TbK has launched the Company's Dynamic
SIM Allocation(TM) solution throughout Indonesia. 

    Evolving Systems' Dynamic SIM Allocation solution allows new subscribers
to select their own mobile number from a menu displayed on the handset
when they buy and activate a new SIM card. The subscriber can choose
their language (currently Bahasa Indonesia or English), select an Indosat
package and tariff and then enter the pre-paid registration details.

    The inexpensive number selection feature is expected to be very popular
in the highly competitive Indonesian market. For just Rp1,500 (approx.
USD 15c) Indosat will allow subscribers to choose their own number.
Customers can also view 'golden numbers' which may consist of repeated
digits or numbers with multiple '8's -- a number linked with prosperity
in the Asia region -- which can be bought for between US$3 and US$100 and
paid for via top-ups or using an ATM.

    Indosat is also simplifying its offering by launching a generic SIM card
which allows the subscriber to choose their brand/tariff when they
activate it. In doing so, it will dramatically reduce the number of card
types in the market, while at the same time benefiting dealers who will
only need to stock one type of Indosat SIM card. This will also simplify
the logistics and stock management and will allow Indosat to complete
ordering and delivery in a shorter timeframe.

    "Indosat has always been innovative. Offering true number selection to
subscribers directly on the handset and allowing them to choose their
preferred tariff plan is definitely a first in Indonesia, and we think in
Asia," said Laszlo Barta, Chief Commercial Officer for Indosat. "We first
launched in two regions to test the subscriber experience and received
very positive feedback from the new subscribers, as well as our Dealer
Channel. We are now commencing the nationwide launch and expect this to
increase our new activations." 

    "We are delighted that Indosat has decided to work with us to launch
Dynamic SIM Allocation in Indonesia," said Thad Dupper, President and CEO
of Evolving Systems. "The region has a very large population, but with
ten mobile operators in the country, competition is intense. For many
people, a 'good' mobile number can be very valuable and the results of a
recent trial in Indonesia showed that many subscribers bought the new
cards because they liked the flexibility of choosing their own phone
number and tariff plan. In the longer term, subscribers choosing their
own number were found to have higher average revenue per user (ARPU) and
their operator loyalty was extended."

    About Dynamic SIM Allocation
 Dynamic SIM Allocation solution is a new
way of activating phones, which removes the inefficiencies of
pre-provisioning, avoids the costs associated with large numbers of
inactive SIM cards, and enables wireless carriers to offer an enhanced
end-user experience. Dynamic SIM Allocation can help: 


--  Optimize use of core network capacity
    --  Provision only on first use of SIM cards
--  Improve SIM Card Supply Flexibility
    --  With improved geographic mobility of SIM cards
--  Improved MSISDN Utilization
    --  By provisioning numbers at first use of the SIM card
--  Increase revenue by enhancing user experience
    --  Offer choice and personalization on first use

    

About Evolving Systems(R)
 Evolving Systems, Inc. (NASDAQ: EVOL) is
a provider of software and services to more than 70 network operators in
over 40 countries worldwide. Its portfolio includes market-leading
products for Service Activation, Service Verification, Dynamic SIM
Allocation, Number Portability, Number Inventory and Mediation solutions.
Founded in 1985, the Company has headquarters in Englewood, Colorado,
with offices in the United Kingdom, Germany, India and Malaysia. Further
information is available on the web at www.evolving.com. Source: Reuters